Англо-русский экономический словарь.
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand India — is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information… … Wikipedia
Brand Extension — A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new … Investment dictionary
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
David Falk — David B. Falk Born 1 Long Island, New York Residence Rockville, Maryland Nationality U.S … Wikipedia
History of private equity and venture capital — The history of private equity and venture capital and the development of these asset classes has occurred through a series of boom and bust cycles since the middle of the 20th century. Within the broader private equity industry, two distinct sub… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Berserk (manga) — Infobox animanga/Header name = Berserk caption = Cover of Berserk , Volume 1 ja name = ベルセルク ja name trans = Beruseruku genre = Action, Horror, Low FantasyInfobox animanga/Manga title = author = Kentarō Miura (三浦 建太郎) publisher = flagicon|Japan… … Wikipedia
Sylvain Grenier — Infobox Wrestler name=Sylvain Grenier names=Slycite web|url=http://www.onlineworldofwrestling.com/profiles/s/sylvain grenier.html|title=Sylvain Grenier Profile|accessdate=2008 09 20|publisher=Online World Of Wrestling] Mr. Canada Sly Grenier… … Wikipedia
WWE Judgment Day — Judgment Day is an annual professional wrestling pay per view produced by World Wrestling Entertainment. The first edition of Judgment Day was in October 1998 as an In Your House event. This pay per view replaced Over the Edge after the 1999… … Wikipedia
